OUR VISION

• To extend the environment of peace and well-being in which we live to the entire world.
• For our Media Group, to provide the fastest and most effective content (news, entertainment, and information) worldwide.
• For our Marketing Group, to bring together consumers and all products that will benefit them under the conditions they prefer.
• For our Construction Group, to provide people throughout our country with homes offering the space and comfort they desire.

OUR MISSION

• To promote social harmony, public well-being, and benefit in all the services we provide.
• To maintain a leading role in every sector in which we operate.
• For our Media Group, to maintain a working pace that knows no limits of time or geography.
• For our Marketing Group, to continue reaching even the most remote parts of the country.
• For our Construction Group, to always provide consumers with the safest and most comfortable homes at the most reasonable prices.

OUR STRATEGY

• To utilize technology in the most effective manner and adopt the latest technologies.
• To identify the most effective ways of reaching customers.
• To produce the most up-to-date and impactful content.
• To use resources effectively and efficiently.
• To benefit from the collective experience and sectoral knowledge of developed countries and avoid repeating the same mistakes.
• To develop content and products by taking into consideration all segments of society, including women, children, the elderly, and others.
• To be accessible anytime and anywhere.
• To cooperate with the world’s leading organizations in the sectors in which we operate.

OUR ETHICAL VALUES

• The best among people are those who serve others.
• Earning people’s trust comes before earning money.
• The comfort and well-being of individuals depend on a strong state.
• Our future lies in our management approach that is open to change, our corporate characteristics aligned with the global economy, our strong infrastructure, and the unique human resources of our Group.

CODE OF ETHICS

The Board of Directors has established a set of ethical rules for the Company and its employees as set out below. These ethical rules have been communicated to Company employees and disclosed to the public through the Company’s website within the framework of the Disclosure Policy.

OUR BOARD OF DIRECTORS

Our Board of Directors acknowledges that capital markets are founded primarily on trust and that ethical principles are therefore of utmost importance. In this respect, it considers that the rule of law and the protection thereof should constitute the foremost principle. Accordingly, it is expected that the Company’s Chief Executive Officer, the Executive Board Member Responsible for Financial Affairs, and the managers of the Accounting and Finance Departments shall:

• Provide complete, fair, accurate, timely, and understandable disclosures in all reports and documents disclosed to the public or submitted to the capital market regulatory authorities with which the Company is registered.
• Act in compliance with all laws, regulations, and principles applicable to the Company and to its relationships with shareholders.
• Ensure compliance not only with the letter but also with the spirit of these ethical principles and strive to establish a corporate culture in which compliance with laws and Company policies forms the foundation of all Company activities.

Furthermore,

Persons who may have access to information contained in financial statements that have not yet been disclosed to the public are expected to maintain the confidentiality of such information in accordance with ethical principles.

OUR EMPLOYEES

• Are honest and trustworthy individuals who respect ethical and moral values and do not compromise these values under any circumstances.
• Perform their duties in the units or departments to which they are assigned in a disciplined, diligent, dedicated, objective, and confidential manner, always acting in the best interests of the Company.
• Perform their duties to the best of their abilities in order to enhance the Company’s profitability and market share.
• Maintain a reasonable and moderate manner in their speech, conduct, and appearance at all times.
• Recognize the importance of superior-subordinate and customer relationships in business life and regulate their conduct accordingly.
• Positively influence both internal and external stakeholders through respectful, moderate, modest, proactive, and constructive behavior in all their interactions.
• Strictly comply with laws, professional principles, and applicable legislation.
• Evaluate different opinions, perspectives, and proposals with a conciliatory approach and make the most effective, sound, and appropriate decisions for the Company.
• Refrain from political, religious, ethnic, or discriminatory discussions, as well as any unlawful activities.
• Possess the knowledge and experience required for the duties they perform and continuously strive to improve their general culture, professional knowledge, and skills. Through these qualifications and values, they fulfill their responsibilities in the best possible manner.